Relationship with MTV[ edit ] MuchMusic was launched in part to capitalize on the success of MTV , an American cable music channel that had premiered a few years earlier. Former[ edit ] MusiquePlus: List of programs broadcast by Much Second Much logo used from to Much currently airs blocks of music videos in the mornings, with the remainder of its lineup devoted to comedy and pop culture-themed programming. Launched in , originally available in Argentina only,  currently distributed on several Latin American countries. It had faced competition from two other proposed services. License to use MuchMusic name and content revoked, and renamed Fuse in However, some programs, due to their wider audience, are edited for content. A number of notable Canadian and American television personalities either began their careers at MuchMusic or spent time there.
The "quickies" were recognized with a Guinness World Record for the world's shortest television commercial. Unsourced material may be challenged and removed. A number of MuchMusic programs were broadcast on this channel in an agreement between the two networks, which share certain programs at times. Ceased broadcasting in The sale was subject to CRTC approval and was approved in June ,  with the transaction completed on June 22, while the Citytv stations were sold to Rogers Media that same year. On November 17, , PunchMuch was replaced by Juicebox , a new music video channel aimed at pre-teens. In September , the channel was shut down and its broadcast license was used to relaunch Gusto on all service providers. Since then, MuchMusic has aired a vast number of non-music related programs. As with MTV, the network also generated controversy by occasionally "banning" videos it deemed too racy or violent for broadcast. The channel's format consisted primarily of an eight-hour daily block which mixed scheduled programs with VJ-hosted general "videoflow", which would then be repeated two more times to fill the hour schedule. A main point of criticism is not giving nearly enough time to smaller, independent and Canadian performers. Shortly thereafter, MuchMusic was launched on August 31, as one of the first Canadian cable specialty channels. Perhaps owing to this, MTV was unwilling to extend its relationship with MuchMusic longer than necessary, and has made two attempts to launch a competing MTV channel in Canada. Shortly thereafter, MuchMusic received a new look and a new "Much" logo, while continuing to add non-music television series, mainly dramas and reality shows. In September , new owner Astral Media dropped the MuchMusic branding and separated itself from the network. By the summer of , amidst production and staffing cutbacks, the Countdown went on hiatus and Much's remaining original programs, including a revamped Video on Trial, were cancelled. Relationship with MTV[ edit ] MuchMusic was launched in part to capitalize on the success of MTV , an American cable music channel that had premiered a few years earlier. Launched in , originally available in Argentina only,  currently distributed on several Latin American countries. License to use MuchMusic name and content revoked, and renamed Fuse in Although never an affiliate, Much over the years would often broadcast MTV-produced programming such as awards shows, concerts, reality series and other programs. Originally known as MuchMoreRetro, a spinoff of what is now known as M3, the channel rebranded on November 1, ; aligning itself with the Much brand. Such programming includes first-run series predominantly Comedy Central programs not shown by The Comedy Network , sitcoms, encore repeats of shows sourced from CTV and other sibling networks, and broadcasts of feature films. The channel continues to air these programs in reruns. In , it rebranded under its current name; marketed as an entertainment-focused " superstation " and a separate brand. The network features content catered towards Much's demographic of s which will also be integrated into their on-air programming. The third applicant was Rogers Radio Broadcasting.
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