By focusing on threesomes, 3nder has attracted a user base that is both sexually curious and open to same-sex encounters. Investors have taken note. Tinder is probably not blind to this new wave of sexual experimentation, even though evidence of its existence is mostly anecdotal. Regardless, Tinder has voiced its desire to be of service to all types of people. That meant hiring developers and finding investors. Fast Company reached out to Tinder for this story, but never got a response. It is comically obvious and easy to remember.
It was just a teaser page. Though Haatch is no longer involved with 3nder, the company has since drawn funding from angel investors and hired a team of 10 people. In June, Rad said it would offer users ways of identifying themselves on the app beyond male and female. A Safe r Space? S, according to the CDC. Feeld will offer an opportunity for people to come and explore a world where a conversation on, and curiosity for sex is normal and positive. In turn, some transgender users have reported being banned from the dating app for being trans. But 3nder is homing in on a more unconventional form of dating that allows people to both explore their own identity as well as experience different kinds of sexual activities and lifestyles, one-on-one or in a group. While 3nder is a young company, it has had a good deal of media luck. But the name 3nder itself may have also helped it garner attention. Regardless, Tinder has voiced its desire to be of service to all types of people. In the meantime, the threesome company is slowly losing money to its legal battle with Tinder. To recoup expenses it would have to file a counter suit, which would mean spending more money on legal fees. That meant hiring developers and finding investors. Rather than just being a dating app or threesome app, as it were 3nder may be providing a space for people who are figuring things out. When the app was still just a landing page, it drew the gaze of reporters in both the U. And just a couple of weeks ago the company launched Tinder Social , a way for groups of people to match up and meet up. Why Sue 3nder Now? Tinder has had difficulty creating a safe space for people who are neither cisgender nor straight. But with comparatively little financial wherewithal, 3nder has decided to both rebrand and rename its app in the hopes that Tinder will pull back from its suit. By focusing on threesomes, 3nder has attracted a user base that is both sexually curious and open to same-sex encounters. There is growing anecdotal evidence that there is a bubbling demand for a platform that enables these kind of encounters. That would certainly explain why it took nearly two years to throw a suit at the threesome app. Grindr, Blendr, Binder, Bristlr. More importantly, culling 3nder from the herd might also attract more people to Tinder for its newly launched social component.
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